WATCH: New campaign to lure visitors to the Coffs Coast
ENCOURAGING tourists to venture off the beaten track is the focus of a new tourism campaign to boost visitor numbers on the Coffs Coast.
Officially launching today, the new 60-second commercial showcases our region's hidden wonders from secluded stretches of coastline to stunning national parks.
The campaign will air on television screens across Australia's East Coast until October and will also feature on billboards and online platforms.
Coffs Harbour City Council's section leader of industry and destination development, Stephen Saunders, said the campaign would be targeted in key markets including Sydney, Melbourne and South East Queensland.
"We felt many people visiting the Coffs Coast drive through it and don't fully realise what the region has to offer," he said.
"The campaign fits within our strategy for tourism which is a nature based strategy - the emphasis is about all the elements of paradise you can find in very close proximity to Coffs Harbour, Bellingen and Dorrigo."
Mr Saunders said it was the first major television campaign for the Coffs Coast for about three years.
It involved input from both Coffs Harbour and Bellingen councils as part of a regional strategic tourism plan.
Filmed earlier this year, the campaign also features a host of local actors and extras, including Nicola Ruitenberg, who recently settled in Coffs Harbour with her husband.
"I saw a call-out on Facebook for it - they were after some local talent which was great," Nicola said.
"I've only been in Coffs for about two years and absolutely love it here - it was really exciting to be part of the campaign."
Mr Saunders said it was hoped the campaign would alter a perception that Coffs Harbour was "just one or two motels, and a couple of attractions".
"There's a lot of more to the Coffs Coast and we're really encouraging people to stay overnight and explore what the region has to offer," he said.