A TOOWOOMBA mum has been left horrified after Halloween face-paint she bought from Woolworths allegedly left her son with severe burns.
Alexandra Leigh Carter said four-year-old Mckenzie wore the $4 makeup for just three minutes before he complained it was hurting.
The mum-of-three said the paint "severely burnt" her son's skin and called on Woolworths to discontinue the product.
"We did this as a trial run for Halloween and safe to say I'll never be using face paint again," Ms Carter wrote on Facebook, alongside photos of Mckenzie with red markings on his face.
"I've had his face painted countless time, though whatever is in your product is horrific.
"I'd like to see this product discontinued in case another child has to go through this or the parent that's scared for her/his child. What rubbish!"
A Woolworths spokeswoman told 7News Online this was the first complaint it has received about the product since it was introduced earlier this month.
"We always work hard with our suppliers to ensure all products supplied meet the safety and quality standards our customers expect," she said.
"This product has gone through thorough testing with our supplier, and customers should be assured that it meets our stringent quality standards."
Ms Carter told 7News Online she'd first tested the makeup on her son's wrist for 15 to 20 minutes, but there was no reaction.
After she washed the paint off Mckenzie's face, she called 13-HEALTH and gave him an antihistamine.
Ms Carter said Woolworths was quick to respond to her, and the retail giant is conducting an internal investigation.