Service adviser Mark Best shows Kara how the new diagnostic tablet works.
Service adviser Mark Best shows Kara how the new diagnostic tablet works. Bruce Thomas

Motoring towards more success

CUTTING edge, vision and drive are characteristics of the Mike Blewitt Coffs Coast dealership, which has been recognised for a raft of performance achievements.

Assessed on a range of aspects, including sales, finance, parts, services and insurance, the Mike Blewitt Ford franchise was ranked in the top three dealerships in NSW for the third year running.

A true heavyweight in the industry, the business was also placed 13 out of 209 nationally.

Since the Mike Blewitt team took on Mercedes-Benz in January last year, it has increased sales by 250% from the previous year.

Mercedes-Benz is the fastest growing prestige brand on the Coffs Coast and Australia.

The Mike Blewitt team’s business triumphs have been recognised by Mercedes-Benz and the Coffs Coast franchise was nominated for the Rural/Provincial award.

Dealer principal Todd Blewitt acknowledged the significance of the achievements, but said the crew would not rest on its laurels.

“It was a challenging year last year because we have been doing so much and keeping up with the business side of things,” Mr Blewitt said.

“There’s no time to stop and say ‘this is nice’, but we have some great initiatives and plenty to look forward to this year.

“Mercedes-Benz is taking us to Germany to see new models and the brand is growing so fast, we achieved our targets and built a showroom.”

Mike Blewitt Coffs Coast is leading the way in technology and is the first dealer in NSW with the “digital driveway tablet”.

Like a mobile computer, the digital tablet means staff can promptly greet you, collect details, and record any concerns that can then be efficiently passed to the most experienced person.

“If someone has a paint blemish issue, for example, we can take a photo and digitally record their concerns which can be quickly dealt with.

“Not only that, but it cuts down on paper and we are all for helping the environment.

“We also have an iPhone application so people can view our entire inventory and an easy to navigate umbrella website, which links to brand specifics in a simple and visual way.”

Mr Blewitt said the dealership was about transparency so the customer “knows as much as we do”.

“As a buyer we want you to have all the information so you can make the best choice,” he said.

“We are system driven, focusing on the customers’ point of view and their position in life, whether you have a heap of kids to accommodate or maybe need to downsize because the kids have moved out, we recognise individual needs.”

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