Mackay online shoppers are in the top three nationwide.
Mackay online shoppers are in the top three nationwide. Pexels

Mackay named as one of the country's prolific online buyers

WHETHER it's fashion, beauty or home improvement supplies, more Mackay residents are letting their fingers do the walking when it comes to shopping.

Mackay buyers have come in at number three on Australia Post's national list of top online shopping locations in 2018, one spot higher than last year.

Our region has topped areas including Liverpool in NSW, Cairns and Bundaberg.

Australia Post's annual report, Inside Australian Online Shopping, shows the number of people jumping online to do their shopping has increased by 24 per cent since 2018. Their total spend is more than $27 billion.

Overall, a whopping 10 per cent of the total retail spend for 2018 was in an online environment, be it eBay, Amazon, Etsy or others.

Australia Post general manager for parcels and express services Ben Franzi said the report also showed that 73 per cent of Australian households - 7.6 million - shopped online in 2018

"Australians are getting online more and more, and changing the face of shopping,” Mr Franzi said.

"With it, they are also expecting faster service and delivery - with next day deliveries growing by 31.7 per cent, and more than 62 per cent of these fashion related purchases.”

The way Australians shopped online was also changing, Mr Franzi said, with more and more people turning to their phones to get their goods.

"Use of the smart phone to make online purchases increased 28 per cent for the year - to now make up more than 26 per cent of all purchases.

"It now sits comfortably alongside the laptop (32.8 per cent) and desktop (27.3 per cent), both of which fell for the year,” he said.

The Inside Australian Online Shopping report also reveals Australians spent a total of $27.5 billion in 2018 in the online environment.

Fashion continues to be the leading category, accounting for more than a third (35 per cent) of all purchases, with more than 20 per cent growth year on year, the report shows.

Variety stores, health and beauty and homewares and appliances also attracted lots of online shoppers.

Marketplaces such as eBay and Etsy, together with newcomers Amazon, Catch Group, Kogan and Myer, continued to be popular.

The convenience of Buy Now and Pay Later services, with their no fee options for people who pay on time were a popular choice with millennials.

When it comes to overall volumes, the November/December period was the busiest time of the year - as Australians sought to snag a bargain ahead of Christmas.

"The five weeks from November 11 to December 15 accounted for almost 15 per cent of all online purchases.

"The peak for this period was the Black Friday/ Cyber Monday sales, which accounted for the biggest online shopping week in Australia's history, recording growth of over 28 per cent, year-on-year,” Mr Franzi said.

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