How we reported Lonely Planet's last review of Coffs Harbour.
How we reported Lonely Planet's last review of Coffs Harbour.

Coffs Coast gets thumbs up

A MONTH out from the biggest event to be hosted on the Coffs Coast and the regional tourism industry has received a glowing endorsement of global significance.

The world's most influential travel guide, Lonely Planet, says the Coffs Coast ticks all the boxes when it comes to family visitation.

Described as a premier "family friendly" destination, Coffs Harbour's latest review is a vast improvement on the guide's controversial and frank assessment of the city two years ago, which stated Coffs Harbour "has always had to work hard to tart up its image".

With the Australian round of the World Rally just 33 days away, the local tourism industry hopes the Coffs experience will live up to the expectations of rally fans.

"With Lonely Planet being a famous international publication this complements the global audience we hope to reach through the international television coverage of Rally Australia in promoting the Coffs Coast as a holiday destination," Coffs Coast Marketing's Tourism Manager Glenn Caldwell said.

"The 2009 guide was really quite negative in some of the comments on Coffs Harbour so it's great to see far more positive coverage is featured in the most recent edition," he said.

Coffs Coast Visitors Information Centre manager Brian Bowers said many travellers they deal with still carry a copy of the guide, so the exposure is beneficial.

"While there are a few inaccuracies in the text, tourism is a moving scene and one of the challenges in any publication such as Lonely Planet is to be 100% correct in each edition," Mr Bowers said.

"Our region will no doubt benefit from the travellers now seriously considering our region as a place to stop and explore rather than an overnight or single day visit on their way to somewhere else," he said.



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