Local tourism boost from unique TLPC social media campaign
AUSTRALIA'S top tourist drive, The Legendary Pacific Coast, is being exposed to the world in a unique publicity campaign combining all forms of social media.
To build visitor numbers from the Central Coast to the Tweed Valley, a social media push is up and running until December 2.
The Legendary Pacific Coast embraces the North Coast Region, Australia's third most popular domestic tourism destination after Sydney and Melbourne.
Led by some of Australia's leading travel writers, passionate community advocates and the regional tourism industry, the #mylegendary drive will visit the Nambucca, Bellinger Valley and Coffs Coast region from October 27 until November 4.
In that time they will be using Facebook, Instagram, Twitter and the TLPC website to drive recognition of the area to a vast domestic and international tourism catchment.
"We want to retain and build on success," North Coast Destination Network's Belinda Bovicky said.
"With the state's leading tourism body, Destination NSW, we aim to double visitor expenditure along the drive by 2020.
"The key to this campaign's success will be community and tourism industry participation.
"People pushing their passion for their home turf and what makes it special."