ACTION MOVIE: Volkswagen driver Andreas Mikkelsen and co driver Mikko Markkula appear to be trying to outrun a helicopter during the Tuckers Knob section of the 2013 Rally Australia held on the Coffs Coast. Photo: Trevor Veale / The Coffs Coast Advocate
ACTION MOVIE: Volkswagen driver Andreas Mikkelsen and co driver Mikko Markkula appear to be trying to outrun a helicopter during the Tuckers Knob section of the 2013 Rally Australia held on the Coffs Coast. Photo: Trevor Veale / The Coffs Coast Advocate Trevor Veale

Editorial - Wednesday, June 24: Let’s get this party started

WHETHER you're a motorsport fan or not, there's no denying the benefits hosting a round of the World Rally Championship on the Coffs Coast has on the local economy.

The World Rally Championship is second only to F1 in the global hierarchy of motorsport and that brings the eyes of the world toward our beautiful region.

Sport marketing research company Repucome reported 46.34 million people around the world tuned in to catch all the action of the 2014 Coates Hire Rally Australia.

Last year, a cumulative crowd attendance of 56,028 took in the action at ticketed and unticketed stages while the Thursday afternoon Rally Show attendance in the city centre was estimated at 3800 people.

Those numbers pump millions of dollars into the local economy.

It's not all about the dollars and cents though. There's also the sense of community pride in having your region on show to the world.

Yesterday's launch of the upcoming event to be held from September 10-13 shows the countdown is well and truly on until the next incarnation of the worldwide event that is right on our front doorstep begins.

Start your engines.

BRAD GREENSHIELDS
Digital Producer



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