Lack of visibility a major concern on Mackay roads
AN EXTENSIVE media campaign to raise visibility awareness on the road will be launched by Road Accident Action Group this week.
A RAAG statement said lack of visibility had become a serious concern, with the popularity of black work-out clothing.
The statement said there have been fatalities and serious injuries amongst the work-out and exercise community in Mackay.
It also said community members had raised the issue that walkers, runners, dog walkers and cyclists could do more to reduce risk of vehicle impact. Wearing higher visibility clothing, lighting, reflective items, using reflective dog leashes and other higher visibility and items can reduce the risk of a collision.
The three-month Work out Visibly campaign will engage the community through radio infomercials, interviews with local media, social media exposure and a competition for the "most innovative high vis approach”.
RAAG's campaign research identified movement attracts attention - in this case the attention of other road users to be able to see and respond early to avoid a surprise event.
Reflective wrist and ankle bands, shoes with reflectors, bike spokes and pedals with reflectors enhance movement and driver awareness.
RAAG invites the community to attend a their Work out Visibly campaign launch at Botanic Gardens on Saturday May 25.
Beginning at 6am, the two hour event is supported by Mackay Regional Council. RAAG will give out free reflective wrist and ankle bands