SOCIAL MEDIA IMAGE DISCUSS USE WITH YOUR EDITOR - OFFENSIVE SYMBOLS: A mum concerned that her child's toy was emblazoned with offensive symbols associated with Nazi Germany raised the alarm to Kmart before the retail giant removed it from their shelves.
SOCIAL MEDIA IMAGE DISCUSS USE WITH YOUR EDITOR - OFFENSIVE SYMBOLS: A mum concerned that her child's toy was emblazoned with offensive symbols associated with Nazi Germany raised the alarm to Kmart before the retail giant removed it from their shelves.

Kmart pulls popular toy off shelves over Nazi symbol

RETAIL giant Kmart has pulled a popular kids toy from its inventory after concerned customers raised questions about the design which included symbols associated with Nazi Germany.

One of the SuperWings Supersized Nylon Kite range was "immediately withdrawn" from Kmart's product range for its design which closely resembled the Red Barron's fighter plane. 

Emblazoned on the wings of the red kite are big Iron Cross graphics, which sparked concern from customers.

One mother in a Kmart Facebook group said she had to cover the symbols before she felt comfortable flying it in public with her son.

The Iron Cross was a former military decoration in the German Empire between 1871-1918 and Nazi Germany between 1933-1945.

 

PROBLEMATIC KITE: Kmart was selling the SuperWings Supersized Nylon Kite, a red kite in the shape of a fighter plane with large graphics of the Iron Cross on its wings, a symbol that was widely used by Nazi Germany.
PROBLEMATIC KITE: Kmart was selling the SuperWings Supersized Nylon Kite, a red kite in the shape of a fighter plane with large graphics of the Iron Cross on its wings, a symbol that was widely used by Nazi Germany.

 

The Red Barron, whose real name was Manfred Albrecht Freiherr von Richthofen, was infamous throughout World War I and was credited with 80 confirmed combat victories in the air.

A Kmart spokeswoman said the company acted swiftly when the offensive design was brought to their attention.

"We have been made aware of an inappropriate graphic that has unintentionally been featured on our SuperWings Supersized Nylon Kites and can confirm that necessary steps have been taken to immediately withdraw this product from our range," the spokeswoman said.

"We sincerely apologise for the inconvenience caused and are reviewing internal processes to ensure this isolated error does not occur again.

"We wish to thank our loyal customers for their understanding and for bringing this to our attention."

This isn't the first time the major retail chain has courted controversy for gaffs associated with their line of children's toys.

Earlier this year in April, a Queensland mum was shocked to find a diary based on the Disney movie Frozen II contained a list of sex positions and sex toys.

Mother Toni Alamos said she bought the Frozen II Secret Diary Make Over Set for her daughter's birthday but was shocked to find the adult lists printed inside.

Kmart at the time pulled the product immediately from their shelves apologised for the error.

Originally published as Kmart pulls popular toy off shelves over Nazi symbol



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