Kennards Hire has signed on as the naming rights sponsor for Rally Australia to be held on the Coffs Coast in November.
Kennards Hire has signed on as the naming rights sponsor for Rally Australia to be held on the Coffs Coast in November. Trevor Veale

Kennards Hire sponsors Coffs WRC rally

THE Coffs Coast's annual round of the FIA World Rally Championship will be named the Kennards Hire Rally Australia after one of the country's biggest equipment hire companies signed as primary sponsor of the event.

Rally Australia chairman Ben Rainsford and Kennards Hire NSW general manager Darren Simmons announced the sponsorship agreement yesterday, which will have Kennards Hire become not only the title sponsor but also the major infra- structure supplier to the event to be held from November 17 to 20.

"Kennards Hire are very excited to be sponsoring the WRC Rally Australia for the next two years," Mr Simmons said.

"Our brand promise is to make our customer's job easy, so we will be working together with Rally Australia to provide all the equipment necessary to make the event a specta- cular success," he said.

Mr Rainsford said partnering with Kennards Hire for such a large-scale event was a natural fit.

Using more than 300km of shire and forestry roads, the rally needs substantial infrastructure to build and equip its competitive stages, spectator areas, competitor service park, international media and TV centres, operations centre and other facilities across the Coffs Coast.

"The WRC Rally Australia is staged over an area that covers around 80km from north to south and therefore demands an infrastructure partner such as Kennards Hire with exceptional resources and expertise," Mr Rainsford said.

"But in addition to their technical partnership, Rally Australia and Kennards Hire are together planning initiatives that will boost public awareness of the event, the WRC and, ultimately, increase spectator attendance next November," he said.



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