Hundreds of Coast market lovers enjoyed a night of good food and live music at the long-awaited opening of NightQuarter.

Tickets to the entertainment venue sold out quickly on Friday and Saturday night as residents celebrated the launch of the Eat Street-style market.

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The 7000sq m venue, at Stockland's $830 million Birtinya town centre, features live bands across five stages as well as street art, market stalls and more every weekend.

Food Focus and NightQuarter owner Michelle Christoe said the opening night had been a major success.

"It was really exciting, we had a really good turnout so we were sold out last night and tonight," she said on Saturday.

"We're being very mindful of our numbers because of COVID so we have been quite clear in trying to communicate with people when we have reached our limit."

Reconnect Festival, a collaborative project between NightQuarter and the University of the Sunshine Coast's School of Creative Industries, kicked off on the weekend showcasing some of the best young talent in the region.

Ms Christoe said the weekly market aimed to reconnect the community through good local food, exciting live music and immersive art.

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"The comment I'm getting is 'what did we do before this?'," she said.

"We're all about local, so this site employs 400 people and we have an economic impact of about $5.5 million a year to the local economy.

"We've got a fantastic team here and just being able to open and show our ideas we find really exciting."

NightQuarter will open Friday and Saturday 4-10pm and Sunday 12-6pm each week.