BEER AND BACON: Matt Kirkegaard from BeerMatt will be bringing a craft beer stall to BaconFest.
BEER AND BACON: Matt Kirkegaard from BeerMatt will be bringing a craft beer stall to BaconFest.

How you can improve Burnett tourism with beer

THE South Burnett region is known for some great produce.

From our pork industry, to peanuts and wine, our fantastic agricultural base has created many different jobs from all across the region.

But Matt Kirkegaard, the creator of craft beer brewery business BeerMatt, believes that Kingaroy might also be a great destination for beer, too.

"Craft beer started in the major cities, but because tastes are changing universally, we are starting to see regions develop their own breweries,” he said.

"By bringing craft beer to BaconFest, it shows that Kingaroy's tastes are also changing.”

Mr Kirkegaard said the Sunshine Coast has thrived with 14 different breweries in its area, as well as seeing breweries in Toowoomba, Cairnes, Rockhampton and Townsville.

"My hope is that by bringing a wider variety of beers to Kingaroy during food festivals like BaconFest, we'd see a Kingaroy brewery spring up in the future,” he said.

"Beer can be made anywhere. You can get darling downs barley malt and have your very own Kingaroy made beer.”

According to Mr Kirkegaard, bringing a brewery to town will also bring a lot of jobs.

"There were some figures released recently that if you buy a beer from a major brewery like XXXX Gold, to make one million litres, it takes one third of a person's job because of their factory equipment,” he said.

"For a smaller craft brewery, it employs up to 30 to 40 people to make the same amount. That could be at least 30 jobs for those interested in the Kingaroy area.”

Mr Kirkegaard also said because of the grey nomad phenomenon, people have an increased interest in travelling to tourist destinations.

"Open breweries are great for smaller regions, as they become a tourism landmark. This could be such a bonus to the tourism side of the South Burnett,” he said.

South Burnett


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