News

How Mackay woman is using buying power to help gender equality

Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy
Jade Collins (left) and Alanna Bastin-Byrne, Founders of Femeconomy John Gass

A NEW initiative by a Mackay woman is shedding light on the shadowy world of business management in an attempt to progress gender equality.

Launched last Tuesday, the website Femeconomy is based on the premise that women are involved in 85% of all purchase decisions, with their aim to promote brands which have females in positions of leadership.

Alanna Bastin-Byrne, who founded Femeconomy with her sister-in-law, Jade Collins, hopes the site can utilise this purchasing potential to create change.

"According to the UN, at the moment gender equality won't happen until 2133," she said.

"We thought how can we use that economic buying power to help gender equality.

"Then we looked at the Australian Institute of Company Directors' goal of having 30% of women on boards by 2018.

"We thought if we can shift that consumer purchase power towards brands with women in leadership then we're more likely to see gender equality happen at a faster rate, because you've got women at the top making the decisions to help with work flexibility, to close the gender pay gap."

Alanna said she wanted her daughter to have the same inspiration and examples in life that her son has.

Brands currently featured on the site include 7-Eleven, AAMI, IGA, Officeworks and many others.

Mackay's BB Print is the first business Kathy Farren-Price has owned and, with business partner Gary Bye, it provides services to the wider region.

She said while her trade used to be a male dominated industry, she doesn't believe anyone should receive special treatment.

"I'm not what you'd call a feminist. I'm fairly big on equal opportunities, but as long as you can do the job it doesn't matter whether you're male or female," she said.

"I guess females have had a wall put up against them.

"But I'm not a big believer in separating male and female, I think you do it on your own merit no matter what gender you are."

Ms Bastin-Byrne said they they were expecting a bit of criticism from the work they'd started, but emphasised their aim is not to create conflict but to help push better conditions for everyone in workplaces.

"Men want the same things women want and they're not getting it either," she said.

"For women to be in leadership, a husband has to take time off work to look after the kids so the women can spend time on her career.

"But if there's a stigma attached to the man being able to do that then it's less likely the women will pursue her career as well."

"When we talk to people about it like that they understand."

Topics:  business gender equality mackay management



Keep your property free from wild dogs

GET ALL THE INFO: Wild dog information day at Nana Glen.

Information day about managing wild dogs on properties.

Hey tossers, surfers want you to bin it

No Caption

LITTER is about to become the biggest loser at Gallows Beach.

How to survive the robot jobs revolution

Nicholas Davis is here to tell you that it’s not all bad news

Local Partners

Mayor urges Coffs to give pool leaseholder Lane 4 a fair go

COFFS Harbour City councillor Paul Amos believed more transparency was needed after the pool management tender was awarded to Lane 4 Aquatics.


What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

Petula Clark delighted to sing live for Australian fans

STILL TOURING: English singer Petula Clark is coming to Queensland.

English star Petula Clark still puts on a great show, even at 84.

Do you really know your road rules?

Cars travel around the roundabout at Villiers and Fitzroy Street. Photo Adam Hourigan / The Daily Examiner

List of the top 10 most misunderstood road rules in NSW.

Bello Winter Music warms up

WITH less than seven weeks to go, the 2017 Bello Winter Music opening night will be one not to be missed.

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

What's happening on the Coffs Coast this weekend

Haven't made plans for the weekend yet?

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

Lyn's knock-out show gets her to next round on The Voice

ONWARDS AND UPWARDS: Lyn Bowtell is through to the battle rounds on The Voice.

'It was bitter sweet to win like that'

Dreamworld may supersize with 'Disneyland expansion'

Dreamworld could become a “more attractive and entertaining park”.

Jetty views don't come any better than this

Property Camperdown St

The Real Estate Property Guide is online now

Kids will love living in this new Coffs Harbour estate

FAMILY FRIENDLY: This children's playground is the latest family-friendly feature of the Elements@Coffs estate.

Local land estate unveils newest family friendly feature

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

UPDATE: Details revealed on rural land rezoning

REZONING: Large areas of Bonville have been rezoned for residential

Land rezoning will turn farmland into residential living

Bonville to become new housing hub

REZONING: Large areas of Bonville have been rezoned for residential

Land rezoning will turn farmland into housing

Ready to SELL your property?

Post Your Ad Here!