Help for tourism
FLOOD recovery funds will be used to promote Mid North Coast deals on a major tourism website in the lead-up to this year’s Christmas school holidays.
Mid North Coast Tourism executive officer Belinda Novicky said the organisation has earmarked $40,000 in State Government flood recovery funds to promote the deals on the Legendary Pacific Coast Tourism Route website with member partners and key destinations.
“We wanted to maximise the spend and have combined with Central Coast, Hunter and Northern Rivers to increase our impact and broaden our reach with this co-ordinated major campaign encouraging key market segments to rediscover the key attractions on and around the Pacific Highway,” Ms Novicky said.
“The campaign is pitched at our primary Sydney market plus regional NSW utilising electronic direct marketing and specific mass media,” she said.
The campaign will begin mid-December and is supported by the Destination NSW Regional Partnership Program.
Visit www.pacificcoast.com.au to learn more about the Legendary Pacific Coast Touring Route.