REIGNING AFL premier Hawthorn has touched down on the Sunshine Coast to start its gruelling 10-day training camp.
This is the third time in past four years the Hawks will have made the area their pre-season base prior to Christmas as they strive to stay ahead of the pack.
It certainly worked for them in 2012, before going on to claim the 2013 flag, and again 12 months ago before becoming the first team since the Brisbane Lions (2001-03) to complete a 'three-peat'.
As well as stints on Mooloolaba beach, the Hawks will primarily train at Maroochydore Multisports Complex in Fishermans Rd.
Before arriving, Hawks renowned fitness coach Andrew Russell said, due to the hot and humid conditions, it was a "fantastic area to train".
"I haven't found a better spot in Australia to train. The boys love being in that environment near the beach - they train hard, recover well and we go into Christmas in a really good spot," he said.
The Hawks are aiming to become just the second team in VFL/AFL history to win four premierships in a row after Collingwood (1927-30).
The club will hold an open training session and supporters day at Maroochydore tomorrow, from 8pm to 12noon.
Players will be available to sign autographs at the completion of their practice session.
Holding pre-season camps on the Coast is fast becoming a trend, the Hawks among seven AFL clubs to do so this summer. St Kilda was here last week, while the GWS Giants will arrive on Sunday.
Brisbane, Collingwood, Melbourne and the Western Bulldogs will also call the Coast home for a brief time.