RUGBY league had a new air of expectancy and excitement following confirmation Todd Greenberg had been appointed as the NRL's new chief executive.
The former Canterbury Bulldogs boss succeeds former chief executive David Smith, who many believed did not have the right rugby league pedigree that Greenberg brings to the top post.
"It's a great honour, a great privilege, and I'm really humbled to get this opportunity," Greenberg said.
He said his biggest two priorities were attracting more players to the game, and getting more fans to watch them play.
He also said he was keen to address some abnormalities and inconsistencies with the game's judiciary system, and tackle other issues like Parramatta's ongoing salary cap saga.
Seven-time premiership winning coach Wayne Bennett led the welcoming party, but warned, like many previous chief executives had found, the challenges of the job would take its toll.
"That's great for Todd, I'm really pleased for him. He's got a great challenge in front of him. I hope he is up for it," Bennett said.
Asked if Greenberg was the right man to take the game forward after the David Gallop and David Smith eras, Bennett said: "We will find out ... it wears a lot of people out that job".
Bennett said he believed the fact Greenberg had been the chief executive of an NRL club was very important.
"It helps him understand the game. It will only be right if he gets it right," the Broncos coach said.
WILL GREENBERG BE UP TO THE JOB? HAVE YOUR SAY BELOW