DEBUNKING the misconception that meat comes from the fridge, a group of bright young school students has followed the journey of how their steak gets from the paddock to their plate.
Attending a Butcher's Breakfast at Sydney's Royal Easter Show today, Assistant Minister to the Deputy Prime Minister, Luke Hartsuyker, has launched Meat Matters. We All Have a Steak in this!-a suite of school educational resources designed to expand awareness about Australia's red meat processing industry.
Developed by the Australian Meat Processor Corporation and supported by the Australian Government, Minister Hartsuyker said the resources have the capacity to engage and inform students about the role and importance of the red meat processing industry in the Australian economy, environment and wider community.
"In a day and age where fast and ready pre-prepared meals are in abundance, a great many children-and maybe even a few adults-rarely stop to consider exactly where the food that they eat day in, day out, really comes from, and this extends to red meat," Minister Hartsuyker said.
"This suite of educational resources will help students develop a greater understanding about the numerous activities Australian red meat processors use to process cattle, sheep and goats into the red meat products you find at your local butcher and supermarket."
Minister Hartsuyker said Meat Matters also explored labelling solutions for the red meat processing industry.
"Students have the ability to design and produce a label for a type and cut of red meat with an infographic setting out the process of converting beef, lamb or goat meat into a product suitable for sale," Minister Hartsuyker said.
"The design includes an actual Australian locality and Australian processor as the point of origin, and includes information about how the cut of meat can be prepared for healthy eating."
During the launch, five students from Narrabeen Lakes Primary School presented Minister Hartsuyker with meat labels prepared using the resources. The Minister will then shift from red meat to white to participate in the School's Poultry Competition, to cap off his time at the Royal Easter Show.
To discover more about Meat Matters. We All Have a Steak in this!, visit http://www.ampc.com.au/digital-interactive.