IF YOU have travelled on Waterfall Way near Bellingen in the past week, you may have noticed 200 pink bales of hay have cropped up on farmland in the country.
Well, it turns out it is all part of a campaign to raise awareness for breast cancer research and the McGrath Foundation.
Dairy farmer Gary Eichmann hopes the pink-packaged bales will inspire passing motorists to put their hands in their pockets in aid of the worthy cause.
"The bailing contractor has put in $200, I'll chuck in $200 and if anyone else wants to donate a little bit, it all helps," he said.
The fundraising drive is close to the heart for the Eichmann family who, like many, have been affected by breast cancer.
"My sister-in-law is currently in Western Australia undergoing treatment," Gary said.
"My daughter sent a photo of the bales to her and she's tickled pink by it.
"It's a good thing to remind people that more help is needed to find a cure."
The bails of hay, traditionally wrapped in a green plastic, will remain on display for a few days.