BIG IDEAS: North Coast NSW tourism representatives met with foreign marketers at the 2015 Product Showcase.
BIG IDEAS: North Coast NSW tourism representatives met with foreign marketers at the 2015 Product Showcase. Supplied

Chinese marketing highlights coast as tourist hot spot

THE North Coast's regional tourism body is utilising advertising opportunities on Chinese social media sites such as Weibo to attract Chinese tourists to the Mid North Coast.

North Coast Destination Network executive officer, Belinda Novicky said the plan to advertise on Weibo, China's equivalent to Facebook, is part of their 2015/16 International Marketing strategies to push the region's The Legendary Pacific Coast touring route.

"We'll be doing direct marketing strategies promoting and putting ads through Weibo to Chinese visitors to come and travel to the Legendary Pacific Coast," she said.

Ms Novicky said the plan, which will be implemented this month, aims to increase international visitors to the region particularly targeting Chinese tourists aged between 35-45. The North Coast recently moved up to the eighth most popular international destination in Australia receiving more than 273,000 overnight visitors in 2014, an increase of 5.3% accompanied by a jump in tourist expenditure of 18.3%.

Growing international popularity of the region has seen the NCDN ramp up their efforts to attract Chinese markets.

The NCDN ran ChinaNow training workshops in Coffs Harbour and down the coast six weeks ago to educate tourism businesses about engaging the Chinese market.

Ms Novicky said the feedback from industry businesses was overwhelmingly positive.

TLPC's International Marketing Specialist, Russell Mills , said Jetstar's launch of direct flights from China to the Gold Coast this month will open up more opportunities for Chinese and other international visitors to travel down the Mid North Coast.

Ms Novicky said all councils from the Central Coast to Tweed have committed financially to the strategy.



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