Elizabeth Taylor helps sell Korora home
WHAT do a luxury beachfront home in Korora and Elizabeth Taylor have in common? They're a marriage made in marketing heaven for property marketing guru Julie McAnally.
Julie, the director of Knockout Property Marketing, has followed her own advice for selling houses by coming up with a unique selling point.
Not only will the buyer of her exclusive Blue Luben Close home secure one of the Coffs Coast's premiere pieces of real estate, she is also throwing in a collection of rings once owned by Hollywood icon Elizabeth Taylor.
Julie purchased the four rings from the landmark auction of The Collection of Elizabeth Taylor held at Christie's New York in December 2011. The auction drew unprecedented interest from bidders around the world and Julie is hoping they'll do the same now they are on offer as part of the sale of her home.
"Buying this piece of history gave me such a thrill," Julie said.
"Whenever I mention the rings, people are always fascinated about them and how they came to be mine, so instead of leaving them to sit in the safe for another four years, I thought this would be a great way to attract some attention to the house," Julie said.
"When I bought the rings, I always felt they might serve a greater cause, and that's what I thought of when I was thinking about what I could do to attract more interstate and international appeal."
The home has been a labour of love for Julie and her husband Richard who had coveted this property's location for more than 25 years.
When it hit the market in 2007 they snapped it up before spending the next 12 months perfecting the plans to maximise the spectacular ocean views from every room in the house, including a view from the double shower and bath in the ensuite and even a view from two of the four toilets.
The old house was demolished in September 2008 and a stunning new home was completed in December 2009.
Today, the property is being marketed through Christie's International Real Estate, Ken Jacobs and co-agent Barry France of Atkinson's Real Estate with an expected prive tag exceeding $2.5 million.
Julie is a self-confessed real estate junkie who has sold 14 houses in the past six years; 11 of those in Coffs Harbour.
And this isn't the first time she's employed some marketing plans that are outside the square. Seven months after starting to market a duplex project in Boambee East, Julie took stock, changed agents and her marketing tactics.
"I gave away $2000 holiday vouchers and a TV to get people to come to open homes; it sold in three weeks.
"You've got to do something to make your property stand out from the crowd."
Julie's experience spurred her to create her own business, Knockout Property Marketing which offers e-books, marketing plans and personal consultations for people selling property. And her latest personal marketing plan could soon become a case-study.
The Elizabeth Taylor idea is already paying dividends; the publicity garnered from the clever marketing has already generated interest from potential buyers from Sydney, interstate and even overseas.
Click here for the current Property Guide where you can see many other properties for sale on the Coffs Coast.