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Advocate GM - Thanks for a great year

GOOD YEAR: General manager of the Coffs Coast Advocate David Box.
GOOD YEAR: General manager of the Coffs Coast Advocate David Box. Gemima Harvey

IT'S hard to believe the year is almost over.

I don't know about your lives and businesses, but there has been so much happening here at the Coffs Coast Advocate that the year has all but disappeared.

Having been in my role for 15 months, this has been my first full year at the helm of this wonderful local multimedia company and I wanted to take this opportunity to thank some people for an amazing year.

First and foremost, I sincerely thank you, the readers, for your ongoing interaction with our publications and our team.

Our primary distribution area covers Urunga to Red Rock and west to Bellingen. This area has a population of more than 74,000 residents aged older than 14 years.

Our latest independently audited audience figures show that 69,000 of you read at least one of our publications and/or view our website every week.

We love the fact we connect the community in such a powerful way and will continue to provide a vehicle for the entire Coffs Coast to speak with each other for years to come.

Thank you to the businesses, community groups and event organisers who tap into this huge pool of potential customers and advertise on one or all of our platforms.

The Coffs Coast Advocate has spent $5.6million in 2015 to ensure we can deliver three quality community publications and a seven- day-a-week news-breaking website, free, to most residents of the Coffs Coast.

There aren't too many places in Australia that receive such quality multimedia news platforms free of charge and I believe this is one of the reasons Coffs Coast is so special.

The Coffs Coast Advocate has recently launched a campaign with the Coffs Harbour Chamber of Commerce to support local businesses, their employees and families by shopping locally.

I would like to take this opportunity to go one step further and encourage you to shop with the local businesses that advertise in our publications.

If you, as a reader, value the local news, events, sports, real estate, business and community information that you receive every week to your home, then please support our advertisers - they are critical to our ability to continue to provide this service to the community.

I love that the Coffs Coast business community is so generous in their endeavours to help each other create a wonderful destination for locals and visitors alike.

I want to thank our stable of editorial contributors who every week take time out of their busy schedules to put together articles that educate businesses and individuals on how to evolve and improve.

Thank you as well to the Coffs Harbour Chamber of Commerce, Woolgoolga and Northern Beaches Chamber of Commerce, Coffs Coast Business Women's Network and ETC, who have all partnered with us this year to help improve and grow business on the Coffs Coast.

If you own or run a business on the Coffs Coast and you are not a member of all or one of these organisations, 2016 is the year to join. These groups of inspired business professionals live and breathe business on the Coffs Coast and can offer you and your organisation an amazing amount of help, in most cases for no cost.

A big thank you as well to our local distribution team whose tireless efforts ensure residents receive more than 69,000 papers every week.

This team of 17 dedicated contractors begins work about 2am every delivery morning to ensure our residents can enjoy reading their paper while having their breakfast.

In a world of expanding advertising options, multiple free-to-air channels, Foxtel, MyStar, outdoor advertising, multiple radio stations, digital radio, smartphone radio apps, social media and, of course, digital advertising, advertising dollars are stretched further than ever.

In order to continue to deliver our readers free comprehensive coverage of news and information on the Coffs Coast, our business has had to become more efficient in our delivery methods.

With such a large operation, there will be mistakes and for those I sincerely apologise. However, our team of dedicated professionals have an ongoing delivery success rate of more than 98% and I commend them on their work.

A huge thanks to our network of newsagencies and sub-agents who help us complete the coverage of our publications across the entire Coffs Coast.

This group of small businesses, supermarkets, service stations, food outlets and entertainment venues allow the residents, visitors and tourists who do not receive a free delivery to access all the community news and information available in our products.

Lastly, and most importantly, I would like to thank my staff, a team of highly dedicated and professional locals who have a passion for delivering a suite of quality media platforms to you, our readers, and connecting our local community like no one else can.

Our team of 10 driven and enthusiastic journalists work every day to bring you the latest news and events via our website before putting this all together into a complete guide to what's happening on the Coffs Coast in our three community publications.

If your interest is anything Coffs Coast, no one else can bring you the most up-to- date and comprehensive range of news regarding our local area.

Complementing this team who create an engaged and loyal readership base is a team of six multimedia marketing professionals.

Combined with our highly skilled support and administration staff, they work with a vast array of organisations to deliver results through sales, promotions and increased brand awareness.

Through creative and exciting campaigns, they can offer companies or groups the opportunity to build their market share by connecting them with our extensive audience.

So thank you to everyone who has contributed to our business this year. Have a fun and exciting festive season, and remember to be safe.

Bring on 2016. I can't wait to work with our teams to deliver all of our partners bigger and better results in the new year.

David Box
General Manager

Topics:  coffs coast advocate opinion



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