SELLING newspapers and getting them into letterboxes is more complex than most people think and The Coffs Coast Advocate has a whole new team dedicated to the task.
Our newspaper sales and marketing team recruits letterbox deliverers, determines print runs, supports newsagencies, explores new markets, and promotes the paper across the region.
Amy Martin has returned to The Advocate to manage newspaper sales and marketing, after leaving the position to start a family five years ago.
In more than 100 years of publishing, the paper's extensive distribution channels have developed their own idiosyncrasies and Amy's prior knowledge is a major asset in overseeing this department.
With around 100,000 papers printed each week, sometimes newspaper deliveries go awry and if they do, it's important readers contact us.
“We can't fix it if you don't tell us . . . nicely!” Amy joked.
The new staff member responsible for delivery issues and recruiting deliverers is Margie Hughes who joined us last week.
Also joining the sales and marketing team is Jodie Crane who has just returned to her birthplace after ‘travelling the world a couple of times'.
Her role is a new position created to support newsagencies and run promotions such as the current Christmas gift voucher giveaway contest. She loves attending daily journalist news conferences with Amy Martin.
“You get an inside look at what's happening in the community. It's a really interesting place to work,” Ms Crane said. “The intimate knowledge of what's making news really helps fine-tune newspaper supplies.”