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Drink-driving ad blitz leads us up to easter

WITH Easter just around the corner, the State Government has launched an advertising blitz to combat drink-driving.

“This campaign is about sending a strong message, particularly in the lead-up to the Easter holidays, that drink-driving is totally unacceptable,” NSW Roads Minister Michael Daley said.

“We're really driving the message home by using local statistics to emphasise the large number of people breath-tested in each region across the State in 2008.”

In the Coffs Coast and Clarence regions last year, police conducted 50,000 random breath tests, while state-wide, the figure was more than four million.

“I want all drivers to be well aware that every police car is a mobile RBT, so you can be breath-tested anywhere, any time.

“Drink-driving is a leading cause of major road trauma in NSW. A staggering 20 per cent of fatal crashes on our roads are alcohol-related.”

The State Government, through the RTA, provides $10 million annually for its enhanced enforcement program, which helps fund police special operations such as Drink Drive I.

“Many people will be familiar with previous RTA television advertisements showing why drink drivers have good reason to feel afraid of being caught,” Mr Daley said.

“This campaign provides an emotional approach that again taps into the fear and guilt drink drivers experience.

“The message is clear. If you plan to enjoy a drink with mates, then leave the car at home and arrange alternative transport or somewhere to stay overnight.

“It's just not worth the risk.”

• GRAPHIC images of the diseased organs of a smoker will be used in a confronting anti-smoking ad campaign to screen in NSW. The campaign, called 'Cigarettes Are Eating You Alive', shows the effects of cigarettes on a smoker's internal organs using computer-generated images.



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