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Don't leave older customers out of business loop

GOLDEN DOLLARS: Catering for the over-55's helps grow business activity.
GOLDEN DOLLARS: Catering for the over-55's helps grow business activity. Caitlan Charles

ONE OF the largest growing sectors of Australian consumers is the over-55 group.

In a report by leading demographer and social commentator Mark McCrindle, the average Australian householder aged over-55 years has a net worth exceeding $1 million, largely due to rising property prices in major metropolitan centres.

Many are still in full time employment, have low or no mortgage commitments and have significant discretionary spending power.

They are some of the biggest purchasers of travel, wine, home renovations, furnishings and home wares, cars, computers and mobile phones and they eat out often.

Most are social media savvy, educated and well informed, yet are often overlooked by marketers as serious consumers.

Seen those ads showing seniors grappling with social media?

Well, review your thinking as this group is one of the biggest contributors to review sites such as TripAdvisor.

They are also one of the fastest growing groups purchasing online, are frequent users of eBay and are more likely to be paid subscribers to online news.

The latest ABS Census show the over-55 group is growing in Coffs Harbour and there are a few simple tips to help make doing business with them easy.

They appreciate uncomplicated and friendly service, so make it an easy experience.

Show you understand their needs and treat them with respect.

You value their business, so provide them with reasons to return.

Remember, this group has been around long enough to easily identify your intentions.

Give them what they are seeking.

Topics:  ebay tripadvisor



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