THE life-saving actions of surf club volunteers on our beaches every summer come as a godsend to those who find themselves in a moment of panic and emergency.
The public praise given to our local clubbies and paid lifeguards every summer after they avert tragedy on the sand doesn't fully repay the service that locals make in giving up their holidays selflessly for their club and community.
So it's important the Coffs Coast as a whole supports the largest-ever fundraising campaign undertaken by Surf Life Saving Australia in its 107-year history.
Statistically speaking, coastal drowning deaths have fallen by 29% on the previous year and throughout 2014 not one life was lost when beachgoers swam between the flags.
When you look at the strength of the organisation - almost 50,000 patrolling members at 312 surf life saving clubs - you get the picture, while across Australia it's estimated there are on average 32 rescues performed per day.
If it's true the greatest gift is to save a life, then by supporting Surf Life Saving Australia's fundraising campaign, those who donate can rest assured they have done their bit to keep beaches safe.