NOVAK Djokovic has supported racquet manufacturer Head's decision to dump Bernard Tomic in the wake of a $20,000 fine for admitting he was bored at Wimbledon.
But the former world No.1 says Tomic needs support as the tennis community reacted to the Gold Coaster being abandoned by Head and hit with the second largest fine in Wimbledon history.
"We all have our flaws. We all, in the heat of the moment, maybe say some things that are not appropriate maybe," Djokovic said.
"But again, it's understandable, in a way, why Head has reacted in this way.
"Because it's not the right message to send out there from one of the most talented players that has played a game in (the) last six, seven years, and a hero to many children, especially in Australia.
"Everybody looking up to him and him making these comments.
"There are tougher things in life. Absolutely. We have to be very grateful for the kind of lifestyle we have and to be given an opportunity to play a sport that we love.
"For him, it's different now. He's going through a tough stage, and you have to kind of understand it and support it."
Latvian Ernests Gulbis described Tomic as a "nice guy" who "says things ... maybe too straightforward".
"Unfortunately, yes, nowadays you get penalised a lot when speaking up your mind and saying some unpopular things," Gulbis said.
"You have to be a little bit smart in that. Maybe this is not the case how he did it the last time. But it's tough to say more.
"But I know him. He's a good guy. He doesn't mean bad.
"There's some bad guys who play nice, but he's a nice guy who doesn't play bad. But sometimes you get in this position. This is unfortunate."
Tomic was charged with unsportsmanlike conduct after confessing he struggled with motivation in a straight-sets loss to German Mischa Zverev.
The $19,725 fine will be deducted from Tomic's prizemoney cheque of $64,000.
It is the largest fine meted out by Wimbledon officials behind Fabio Fognini's $26,400 for the Italian's 2014 tantrum.
Wimbledon officials confirmed Tomic was fined for his media interview comments and not for calling for a trainer when he wasn't injured.
In a statement, Head said: "We were extremely disappointed with the statements made at Wimbledon by one of our sponsored athletes, Bernard Tomic.
"His opinions in no way reflect our own attitude for tennis, our passion, professionalism and respect for the game.
"Therefore, we have decided to discontinue our collaboration with Bernard Tomic."
Grand slam officials hit Tomic with the tournament-topping penalty after assessing video and transcript of his post-match interview on Tuesday.
Tomic said he would appeal the penalty.
"I was being honest," he said. "People think the fine is for calling for the doctor, but it's not.
"I don't think the fine is fair."
In a long and rambling post-match interview, Tomic said: "I don't know why, but, you know, I felt a little bit bored out there. You know, to be completely honest with you."
The "bored" comment is believed to have infuriated All England Club officials.
Tomic, 24, was also under scrutiny for asking for medical time-out during his match with Zverev purely to slowly the German's impetus.
But it is understood he was cleared of what Pat Cash condemned as "blatant cheating" after officials reviewed audio exchanges between Tomic and umpire Pascal Maria during the match.
Tomic is now thought to have told Maria the trainer was not required because there was nothing structurally wrong with him but he still wanted the doctor to provide medication.