Warwick 12-year-old Alyssa March has just started a new business making scrunchies to sell at markets in a bid to save up for a dancing trip to America.
Warwick 12-year-old Alyssa March has just started a new business making scrunchies to sell at markets in a bid to save up for a dancing trip to America. Marian Faa

Dancer's lucrative side hustle brings '80s fashion back

IT TAKES a leap of faith to start a new business but Alyssa March is already an expert at leaping.

The Warwick 12-year-old has been doing pirouettes since she was three but her recent decision to start a side hustle was driven by a dream of performing at Disneyland in America later this year.

In her first year of high school at Assumption College, Alyssa has just started a new business making and selling scrunchies.

She said the '80s fashion item was coming back into trend and a surprising success in sales has proven she is right.

"I love the look of scrunchies in people's hair and I like scrunchies myself and I thought it would be a great thing to sell and make,” Alyssa said.

The soon-to-be teen has started to turn a profit at local markets and online but she certainly puts in the hard yards.

Finding time between school and dance practice six times each week, Alyssa has made sewing sessions part of her morning routine.

Alyssa March finds time to sew between a busy schedule of school and dancing.
Alyssa March finds time to sew between a busy schedule of school and dancing. Marian Faa

"It has been really fun to create them but it can get nervous if you mess up to start with and trying to get orders complete,” she said.

Council of Small Business Organisations Australia CEO Peter Strong said adult entrepreneurs could learn a lot from children who were running little profit-makers while juggling school, sports and socialising with friends.

"There are kids in school who run real businesses - they are not hobbies,” he said.

"If we recognise them while in the school system, a good business community will work with them now to help them understand things like cashflow.”

Since launching her start-up, Alyssa has learnt the key to success is all about understanding your customers.

Alyssa March at her cute little sewing station.
Alyssa March at her cute little sewing station. Marian Faa

A big part of her job is picking out colours, prints and patterns that are going to be a hit with potential buyers.

She said it was also important to have a goal in sight.

"It's all about just having a go and trying your best and never giving up,” she said.

"It is committing to it. It is a bit of hard work but I like going to markets and trying to see what most people like.”

With the Disneyland trip planned for the end of the year, Alyssa will continue to sell scrunchies at local markets and through her Facebook page, Scrunchies by Lyss.

You can catch her soon at the Easter Fair Extravaganza markets in Leslie Park.



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