IN BERLIN - A sporting heavyweight and tech giant have come together to deliver swim athletes some serious technology.
Revealing the partnership overnight in Berlin, Germany, Samsung Electronics Co., Ltd. and Speedo International Ltd. are launching a new platform to help swimmers track their activity.
Whether you're an early morning lap swimmer at Noosa's main beach, in your school's swim squad, or enjoy a paddle in your local town pool, the new swim training platform, Speed On, is designed to improve the swimming experience and get more people swimming, more often.
It's all personalised so your recommendations are more likely to keep you on track towards your goals, motivated to carry on, and focusing on the best ways for you to be at your personal best.
The tracking app, Speedo On, will feature on Samsung's new Gear Sport and Gear Fit2 Pro devices. Both are 5 ATM certified for water resistance up to 50m.
About Speedo On
It measures key swim metrics including lap count, lap time and stroke type. What that means is swimmers will be able to easily track and incorporate swim achievements into personal fitness goals.
It is paired with two new Samsung devices, so swimmers have options.
Samsung says Gear Sport is a sleek and stylish smartwatch with premium features while the Gear Fit2 Pro is an all-new ergonomic fitness band with continuous heart rate monitoring and GPS tracking.
The data from Speedo On is also compatible with Samsung Health, which is Samsung's own fitness tracking platform.
The Gear Fit2 Pro comes with the Speedo On swim tracking app pre-installed.
It's been developed for data-driven fitness swimmers, Samsung says, the interactive swim tracking platform acting like a training partner.
It offers analysis of your swims and tracks your progress against your fitness goals, along with additional training programs, tips and advice tailored to you --- developed by some of the world's best coaches and athletes.
Speedo On also gives swim a social dimension, allowing you to follow other swimmers, take part in challenges and share achievements.
On both the Samsung Gear Sport and Gear Fit2 Pro, the Speedo On app enables swimmers to complete time trials and get their SWOLF score (a swim efficiency measure).
What do the giants have to say about it?
"Our Gear customers have been looking for more water-resistant products, and now with the Speedo partnership and the Gear Sport and Gear Fit2 Pro, we are delivering the best experience to meet their demands," explains Kiseon Kim, Vice President of Wearable Product Strategy Team at Mobile Communications Business, Samsung Electronics.
"As we look to meet the changing needs of consumers and their desire to track a range of activities and wellness factors - we are excited to bring these unique capabilities to consumers who love to be in the water."
Rob Hicking, Brand Director at Speedo International, says his company is looking forward to seeing what can be achieved in the pool, through this new partnership.
"Speedo is committed to inspiring more people to get into the pool to achieve their fitness goals. Our collaboration with Samsung is the first of its kind and brings the very best of Samsung's technological innovation together with Speedo's swim expertise to provide fitness focused swimmers with a completely new level of tracking."
The writer travelled to Berlin as a guest of Samsung