DRINK: Choosing a healthy alcoholic drink just got easier.
DRINK: Choosing a healthy alcoholic drink just got easier. paultarasenko

Colour-coded drinking just in time for Christmas

THE most wonderful - and most boozed soaked - time of the year just got a whole lot better.

The Christmas and New Years periods spark mass festivities and a spike in alcohol sales in Australia.

And this Christmas, Sunshine Coasters can pick their drinks with the help of colour-coded alcohol shopping to select the healthiest drop for them.

Whether you're gluten free, vegan, looking for low-carbs, organic or a low-alcohol tipple, it's become a lot easier to find a suitable beverages thanks to a new trial by Cellarbrations.

INNOVATION: The Cellarbrations colour-coding trial is in full swing.
INNOVATION: The Cellarbrations colour-coding trial is in full swing. Scott Sawyer

The bottle shop chain is currently trialling a series of colour-coded neck tags on alcohol, giving customers a quick guide towards products that are either gluten free (grey tag), preservative free (white), low-carb (red), organic (green), vegan-friendly (blue) or low-alcohol (yellow).

Cellarbrations group execution and development manager Neil Tucker said the trial was being carried out at six stores across Queensland, with Maroochydore's Wises Rd outlet one of those undertaking the trial.

He said it was about giving customers as much information as possible, after feedback from customers looking for healthier drinking options that catered to a variety of dietary needs.

Cairns, Ipswich and metropolitan Brisbane are also undertaking the trial.

"It's something a little bit different," Mr Tucker said.

"It's a point of difference no one else seems to do."

IT just became easier to select healthier alcohol.
IT just became easier to select healthier alcohol. Lee Constable

The trial would cover stock store wide, from beers to wine and spirits.

Mr Tucker said low-carb beers were already fairly easy to find, but it was in the wine and spirits sections he believed the trial would prove most valuable.

He said they had also started to look further afield when sourcing products in the specialty range to cater to different needs and expected the trial to prove more of a hit in coastal and metropolitan areas.

Mr Tucker said he expected the trial to become a permanent fixture in the 150-odd stores in Queensland, as the industry embraced healthier options, with suppliers, even spirit distillers, making a concerted effort to produce healthier alcoholic drinks.

The trial looks to have rolled out at the perfect time, as the Christmas rush starts.

Research carried out by restaurant, bar and pub mobile payment firm Clipp, which analysed alcohol purchase data of 55,000 customers from 600 venues throughout Australia found some interesting trends.

Unsurprisingly, beer (45%) is the top category, ahead of wine, spirits and non-alcoholic drinks purchased, while spirits came in second, accounting for 33% of purchases.

As for the trial, well we've come up with a few categories we thought may be worth adding in:

Black: This is blackout drunk. We're talking high-volume alcohol- tequila, rum,

Green: We're talking this stuff you'll see again later, in the bathroom. Cement mixers, drinking game concoctions, cocktails, champagne before 10am and casked white wine.

Blue: You've had a tough day. You're feeling a little blue. This is for red wine, straight whisky, you get the idea. Can easily lead to blackout if care is not taken.

White: You're heading to something important and need to keep it together before you really let loose. This colour is for spritzers, light beers, mid-strength spirits and other drinks that have you peeing way too frequently.

NB: These are our tongue-in-cheek suggestions, this reporter is not endorsing alcohol as a solution to life's problems...well, not all of them anyway.

 


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