WHILE you've been sleeping, Coffs Harbour local Kaye Williams has been stitching up the final pieces for the launch of her online sleepwear brand 'Jasmine and Will'.
Kaye, a mother of four and wife of local surfing identity Mark Williams, has been kept on her toes juggling family commitments and running the sleepwear business.
“Mums are busier than ever, families are busier than ever and the need to go from home to dropping off kids and grabbing the milk was inspiration behind our designs – it's sleepwear that extends beyond the front door,” Kaye said.
If you're thinking mumsy, Jasmine and Will is anything but.
“We focused on balancing current fashion trends with classic tailoring to create pieces that work across the ages and across the seasons,” Kaye said.
Jasmine and Will's Summer range, A Modern Romance, is now available online with 10 key pieces to brighten your summer wardrobe.
“We wanted to bring the different elements of romance into this range from young frivolous love to the allure of romance...the range does that, it has a certain sass.”
Designed and manufactured between Kaye's Coffs Harbour home and the company's Sydney office, the label is proud of its homeland origin
“It was important to us that we not only supported the local industry but also brought a product to our customer that's 100 per cent Australian made. It didn't feel right putting the Jasmine and Will stamp on our garments and manufacturing offshore.”
Jasmine and Will product is available online at website: www.jasmineandwill.com