THE world media has portrayed the Coffs Coast as a stunning backdrop to super fast and unforgiving rally routes.
World Rally Championship broadcaster North One Television beamed scenes from Rally Australia into 136 countries. The action over the four days is estimated to have reached a total television audience of 53 million people. Throughout the event, the international media scrum following the WRC also kept the world updated on all the action.
Live updates were posted online on the WRC website, as vision, interviews and pictures of the Coffs Coast were streamed out of the Rally Australia media headquarters via a mobile television station set-up inside the Coffs Harbour Racing Club.
The WRC ran in-depth highlights through international sporting networks such as ESPN and Eurosport, butting together action shots with uniquely Australian imagery from across the region.
To view the daily highlight reels from the Coffs Coast, go to http://www.rallypulse.com.