Coffs Coast businesses optimistic
COFFS HARBOUR businesses are resilient and confident despite global financial crises and floods.
That’s the wash-up from a Coffs Harbour Chamber of Commerce survey of 130 local businesses to gauge a ‘real-time’ snapshot of their health and confidence.
Chamber president Peter Lubans said he was enthused by the outcome.
“In our own business we deal with companies around the State and our area up here has fared much better compared to metropolitan areas,” Mr Lubans said.
“From a retail point of view I think you would find our people have held or increased their turnover.
“One of the surprises was visitor numbers were up a bit.”
Mr Lubans said the survey was quick, timely and the chamber was able to get ‘the feel of the people and obviously their confidence for the next six months’.
The survey showed:
- business outlook for the next six months was extremely robust with only 22% negative, 43% positive and 35% feeling things would be about the same;
- 50% had lower results than last year but a combined 50% had the same (26%) or better (24%) results;
- business expectations for December and January were nearly even with 52% of respondents’ results not meeting their expectations and 48% achieving;
- customer and visitor numbers were up with 50% having the same or better counts, 41% were down on numbers with 9% undecided;
- weather negatively impacted 45% while 38% felt no impact and a surprising 17% received a positive impact from the inclement weather; and
- employment levels appeared to remain static with 19% of businesses planning to reduce staff, 13% will increase staff and 68% will retain current staffing levels.