Domestic visitor numbers to the Coffs Coast continue to soar.
Domestic visitor numbers to the Coffs Coast continue to soar. Gemima Harvey

Coffs Coast makes best of surge in regional tourism boom

THE COFFS Coast has reached its peak tourist season in a year where the region is celebrating significant growth in domestic and international visitors.

North Coast Destination Network executive officer Belinda Novicky is looking to further substantial increases in 2015.

"The North Coast retained its position as the third most popular domestic tourism destination in Australia after Sydney and Melbourne according to Tourism Research Australia statistics for the year ended September 2014", she said.

"Domestic visitors to our region increased to 4.6 million, an increase of 3.2% on the same period last year.

"Visitor nights were up by 8.6% to 18.8 million and total expenditure by those visitors increased 6.2% to $2.6 billion."

At the same time international visitor expenditure in the region increased 18.6% to $168 million.

International visitor numbers were up 7.1% to 271,600 and visitor nights kept pace with an increase of 7.8% to 3.1 million.

"These are sensational results," Ms Novicky said.

"It reflects our commitment to continue building visitors numbers through our key brand, The Legendary Pacific Coast and the shared commitment of our industry partners from the Great Lakes to the Tweed.

"Our challenge for the year ahead is to retain that growth and most importantly to increase the overnight expenditure in our region.

"This can be best achieved by promoting more attractions, activities, special interest trails, drives and tours across the coast encouraging visitors to visit multiple destinations, discover new experiences, stay longer and spend more.

"At the same time we believe international tourism numbers will increase in line with the lower Australian dollar now at a new four-and-a-half year low."

The Legendary Pacific Coast's ongoing international marketing program kicks off 2015 with a sales mission to North America in February.



Migrants not staying in regional areas

premium_icon Migrants not staying in regional areas

One in 10 migrants use country towns as pit stops before city life.

Rebels injury toll rises ahead of tough road to finals

premium_icon Rebels injury toll rises ahead of tough road to finals

French, Smidt out for last two home and away games

Police renew appeal to locate wanted man

Police renew appeal to locate wanted man

Police searching for 25-year-old wanted for several offences.

Local Partners