Coast revs up as rally fever peaks

COFFS Coast local businesses, including Coffs Harbour's Axis Print Solutions, are ‘wrapped' that there are just 47 days until the Australian round of the World Rally Championships hits the coast.

The company is aiming to cover the Coffs Coast in promotional banners, signs, flags and bunting.

Peter Williams of Axis Print Solutions said residents and visitors to the area would soon start to see more promotional banners flying the flag for the World Rally Championships – Coffs Coast, which is being held from September 8-11.

As an official Rally Australia partner, Axis Print Solutions is fielding orders from the Coffs Harbour City Council and local businesses eager to get into the rally theme.

“We have taken orders for seven kilometres of chequered flag bunting, 150 Rally Australia flags and banners, 6000 hanging mobiles, one kilometre of promotional fencing mesh, 7500 bumper stickers, 6000 badges and 15,000 balloons,” Mr Williams said.

“Now that the promotional banners have arrived, the council, I'm told, plans to start erecting them next week all around town along the airport road, the highway, in the city centre and through the main street of Sawtell, so everyone knows the Rally is coming to the Coffs Coast.

“When the teams flew into the Gold Coast for the World Rally Championships on the Tweed Coast in 2009, there was nothing to suggest the event was even on.

“When they step off the plane here in Coffs Harbour they will see rally-related promotional material everywhere.”

Local businesses are purchasing their own piece of rally memorabilia to promote the event. To find out what promotional materials are available, contact Axis Print Solutions on 6652 6652.

HYPE BUILDING: Peter and Lucy Williams of Axis Print Solutions get to grips with chequered flag bunting that's proving a hit in the lead-up to the World Rally Championships. BRUCE THOMAS



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