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Lego still a winner with kids

Caleb and Ethan Oberg show off the latest trends in Christmas gifts. Retailers say there is a move towards more traditional gifts such as Lego and board games for younger kids, while the older ones are going for iPhones and iPads.
Caleb and Ethan Oberg show off the latest trends in Christmas gifts. Retailers say there is a move towards more traditional gifts such as Lego and board games for younger kids, while the older ones are going for iPhones and iPads.

WITH Christmas just around the corner, traditional toys are making a comeback.

Ipswich Riverlink Shopping Centre marketing manager Yasmin Chrzescijanski said requests submitted through letters to Santa had shown Barbie dolls were back in vogue.

Fans of the movie Toy Story are submitting requests for Woody and Buzz Lightyear characters.

Mrs Chrzescijanski said Lego building blocks, particularly themed packs, were high on Santa’s lists, as were requests for PlayStation, Xbox and Wii games.

“Technologically-savvy tweens are asking for mobile phones and DSi, hand-held gaming consoles, along with the ambitious requests for iPhones and iPads, a shift from the iPod requests of years past,” Mrs Chrzescijanski said.

For eight-year-old East Ipswich resident Ethan Oberg, it was all about Lego, but 12-year-old brother Caleb has his heart set on a more high-tech present.

“I want an iPod Touch, for the music and to play games,” Caleb said.

Barbie dolls, Lego and Transformers also feature in the Toys R Us top 10 list of 2010’s hottest Christmas toys.

Toys R Us marketing general manager Marion Joyce said little toys were big news this year.

“Collectible toys like Zhu Zhu Pets, Party Animals, Mighty Beans and Polly Pocket are part of one of the fastest-growing categories of 2010 and are expected to be best sellers in the lead-up to Christmas,” Ms Joyce said.

“Better still, these stocking fillers retail for less than $20, which is helping parents give their children hours of fun this Christmas – without blowing the family budget.”

Mrs Chrzescijanski said there was still time for Ipswich children to write Santa a letter outlining their Christmas wishes.

“Children who write their letter to Santa and place it in his mail box at Riverlink Shopping Centre will receive a letter back from the big man himself,” Mrs Chrzescijanski said.

“Ipswich children must post their mail in the special letterbox in the food court by the close of business on December 20 to receive their reply.”

Top toys for 2010

FOR KIDS:

Barbie dolls

Lego building blocks

Toy Story figures

PlayStation, Xbox and Wii games

FOR TWEENS:

Mobile phones

iPhones

iPads



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