Changes to The Advocate
YOUR favourite source of local news is taking another big step into the digital future.
Readers of The Coffs Coast Advocate have already embraced our online home in huge numbers and now there's even more reason to log on - we're extending local news coverage right across the seven day news cycle.
We're restructuring our editorial team to provide up-to-the-minute news as it happens - all day, every day.
Watch out over the weeks ahead as we add video, social media and audio streams to the already unparalleled coverage of the Coffs Coast you have to come to expect from The Advocate.
Our commitment to adapt to the way more and more locals prefer to read and watch the news means we will also be changing our print publication structure.
There will be no changes to the free Wednesday and Saturday editions of The Advocate and in fact, they will be even stronger.
The cover-price editions of the paper on Monday, Tuesday, Thursday and Friday however will cease on December 2.
"This is an exciting time for The Advocate as it adapts to the changing behaviours and needs of modern readers," said general manager Brent Rees.
"There is of course plenty of nostalgia around saying farewell to the printed products four days per week but looking ahead, our local news will come to life propelled by the new technologies at our disposal.
"I am also looking forward to the richer Wednesday and Saturday printed editions that will receive a great lift following the consolidation of different content sections currently across the whole week."
The first sign of the shift readers will notice is twice daily email alerts of the latest Coffs Coast news and sport.
These will be delivered free to email subscribers every day. Subscribe here
The imminent arrival of the National Broadband Network in this region also provides us with an exciting opportunity to lead the way in regional publishing.
"Locals will even notice a change in our editorial teams out in the field as they gather and file their stories with smartphones and tablets for example," said editor Graeme Singleton.
"The new technologies mean our readers will also become an active part of the story conversation. I am very excited about the journey ahead."
For local businesses, the massive readership reach of the Wednesday and Saturday papers will complement new advertising opportunities across multiple platforms that reach customers wherever they are.
"There really is no limit to what we can do for our clients," added Mr Rees. "We have a huge audience consuming our content across different platforms already and that's about to rapidly escalate even further."