THE man behind the Woolgoolga Whale Watch Headland campaign has stepped down from his high-profile position in Woolgoolga.
Over the past two years Greg Ray has shaken up the Woolgoolga and Northern Beaches Chamber of Commerce during his presidency to give it a more focused and proactive style.
He introduced new and innovative strategic planning to help grow the Northern Beaches business community.
The most visible of these has been the Whale Watching Headland tourism campaign which was announced last May.
The successful strategy attracted more tourists to the headland through an advertising campaign and highway billboards.
However, Mr Ray sees this as one of a number of steps to reposition the chamber as an imaginative, progressive and constructive organisation.
“When I was asked to consider the presidency in 2008, I advised the chamber leadership I was prepared to occupy the position for two years,” he said.
“There were, and remain, good reasons for setting such a time limit. Apart from personal consideration, two years seemed adequate to achieve the chamber’s most pressing needs.”
Ray was also the inspiration behind the formation of the Business and Employment Development Opportunities Group set up to look at major programs to help create youth employment in the area as well as look at new opportunities for business and residents of the Northern Beaches.
“Now the time is right for someone else to take the reigns,” he said.
“That doesn’t mean I will no longer be involved in chamber affairs.
“With the approval of the incoming president, I would like to continue to spearhead the chamber’s submission on the Employment Lands Strategy which holds critical implications for Woolgoolga.”