AS Coffs Harbour Surf Life Saving Club prepares for this weekend's 41st Coffs Harbour Interstate Craft Carnival, the club has received a substantial financial boost through its long-standing partnership with C.ex Coffs.
C.ex chief executive John Rafferty and his board authorised funding that will allow the extension of surf club activities while adding to the stable of rescue and competition craft.
The surf club and the community and entertainment powerhouse can trace their links way back.
The original Coffs Harbour Ex-Service Men's and Women's Club made its very first donation to the surf club.
"C.ex Coffs is again major sponsor of this weekend's 41st surf craft carnival," surf club president Paul Ninness said.
"We are extremely grateful the club is also supporting the ongoing costs of operating our mobile services section, which includes inflatable rescue boats and our all-terrain vehicle.
"This equipment provides some of our key frontline services to the community and members for surf patrols, water safety and surveillance up and down Park Beach."
Rafferty said his directors were very proud to continue their support.
"We support the surf club's community service efforts and wish to confirm the naming rights sponsorship for the carnival for another three years," he said.
"The 40th carnival last year was such a success and we recognise the importance of supporting this significant annual event.
"It brings many people to the Coffs Coast for the weekend from a wide area.
"The profile of the event is so good."
Ninness said the grant had already been put to good use.
"We managed to pick up another surf boat and it's presently being renovated for competition," he said.
"Already this season we've been getting great results in the North Coast Surf Boats series and the new boat will be in action in the near future."