THE Coffs Coast is set to receive national media coverage this month, when the headlining act for the 2008 Coffs Harbour International Buskers and Comedy Festival performs on Channel 7's Sunrise.
In an exciting first for the festival, organisers have received confirmation that the Blackstreet Boyz will be performing on the popular breakfast show for Mel and Kochie on September 23.
Festival producer John Logan said it was an exciting opportunity that would no doubt attract hundreds of people to Coffs Harbour.
“We've never had any of our acts on national television, it really is a pivotal thing in the growth and development of the festival,” he said.
“You just cannot pay for that kind of thing.”
Coffs Coast marketing manager Rob Cleary said while it was hard to put a monetary value on the festival for Coffs Harbour, it was a great event that promoted the region.
“Because of the buskers festival, we get media coverage we wouldn't ordinarily get. For instance, the Coffs Coast got a mention in Australian Traveller's e-news-letter, which circulates to more than 50,000 people.
“We have beaches, accommodation, and National Parks, but not everywhere has a buskers festival. It adds exceptional value to the Coffs Coast, and I think that's the quintessential thing,” he said.
“We're constantly building up credits with the consumer.”
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