Business with great returns
GOOD business news is always welcome and Peter Grimmond is one of those happy with the way his business is travelling.
Best known for staging the annual Coffs Coast Home Show and the 4WD, Caravan and Camping Show, both popular local events, Mr Grimmond owns All-Ways Party Hire and is also the joint owner of North Coast Event Hire, which has been a feature of the local event scene for almost 16 years.
He said they had “struck a purple patch” in 2010.
North Coast Event Hire had seen a 47% increase in business in the eight months to February 2011 and there had been healthy results for All-Ways Party Hire.
“I don’t know why, but we have a good product range and we have been spending money to upgrade our products,” Mr Grimmond said.
“We have grown the business a lot.
“We started 16 years ago servicing local events and now we are doing events in Newcastle, Tamworth, Dubbo and Albury.
Mr Grimmond is expecting solid business for the rest of 2011.
In conjunction with Butlers Events, he has already put his hat in the ring for the World Rally event in Coffs Harbour in September to supply panelling, garaging, grandstands and other event items, and he worries other local businesses have not yet grasped the scale of the rally and its business opportunities.
North Coast Event Hire caters for big events with a Hoecker marquee and provides boothing and corporate furniture. All-Ways Party Hire provides smaller marquees, tables and chairs, pie ovens, juke boxes and other items for smaller local events.
The two firms have intertwined and provided mutual benefits.
It was the Toormina Apex Club and the Advocate Motor Show that led Mr Grimmond into the event business.
“I was dragged into the industry kicking and screaming 16 years ago,” he said
“Eventually the motor show became a commercial enterprise but some of the gear we were looking at for the exhibition was sub-standard."
He said he had also begun tracking traffic at his local events through the home addresses of those who entered the gate prize raffle and was surprised by the number of people from outside the region who had attended last year’s 4WD, caravan and camping show, with 6500 locals and 5000 from outside the immediate area, representing ‘fresh dollars’.
He said many of the visitors came from the Clarence Valley and New England.
The business venture is very much a local business and a family affair as well.
Mr Grimmond’s 29-year-old daughter Kim is now a director of the family company.
She manages All-Ways Hire through the week and co-ordinates the annual home show, while her father looks after the 4WD caravan and camping show.
Business partner Steve Knox joined Mr Grimmond as a manager six years ago after selling his own business, Coffs Carpet Care.