A breast cancer ad that actually shows boobs

Youtube - MACMA

AS we all probably know by now, nipples are somewhat banned on some social media channels. Only female ones though.

As a way of raising awareness for early detection of breast cancer, and of circulating checks that circumvent social media censorship, an Argentinian breast cancer charity called MACMA had the genius idea of using 'man boobs' in a tutorial instead.

The campaign, #ManBoobs4Boobs, has been widely-praised for its ingenuity and humour.

It begins with a censored female model, before the narrator proclaims:

We found boobs that aren't censored - Henry's!


The duo then launch into a self-check tutorial:

Check your breasts for any changes on the skin, including swelling, redness and lumps.


Then hands on your head, check for shape distortion.


The advertising agency behind the campaign, David, said:

It's hard to get women over 25 to examine their breasts regularly to prevent breast cancer. But it isn't hard to make them check their phones every five minutes.

Therefore, we decided to get to them [on social media].

Topics:  breast cancer editors picks

The Advocate's fresh new look online

We have updated the presentation of The Coffs Coast Advocate website today to enhance your online reading experience.

Today sees the launch of a new look Advocate website

Major development plans in pipeline for Corindi

The rezoning of the land will potentially enable around 33 new houses, a 6,100m2 commercial centre which will include a medical centre, and a 4,600m2 motel site with a restruarant/cafe and pool.

Medical centre, motel and dozens of new houses if plans are approved

Local Partners