BOWRAVILLE gave a small town country welcome to Rally Australia - Coffs Coast - the scenes of which were beamed live around the world.
The main street parade on Saturday saw locals and visiting rally fans take a close glimpse of the WRC cars prior to the three rally stages near the town.
Mark Scott, of the Bowraville Chamber of Commerce, said the morning parade drew the largest crowd seen in the town in many years.
"It was a great day, good consistent crowds all day, some local businesses did really well and generally speaking it was positive and a great day for Bowraville," Mr Scott said.
"It has all been a huge learning curve, unlike other motor sport events the rally crowds were family orientated, so next time we'll have a better handle on the visiting demographic and what appeals to them.
"There really were a lot of international visitors in Bowraville and a lot of different nationalities. They all seemed to love the beauty of the valley."
A highlight of the day was the Aboriginal welcome arranged by Gumbaynggirr elder Martin Ballangarry.
North One Television, the European broadcaster of the WRC, featured the dance ceremony in its highlight reels.
That vision was beamed into 146 different countries to an estimated television audience of 53 million people.
Aired on international sports station ESPN, the Day 2 highlights carried the Bowraville footage and the commentary: "Before the day two stages got under way the crews passed through the country town of Bowraville where the largest Aboriginal tribe in NSW, the Gumbaynggirr, gave the crews safe passage through their traditional lands."