Boom times a bumper season for tourism

COFFS Coast tourism has experienced as good a summer as the tourists, with industry stalwarts reporting this season as the best in 10 years.

Coffs Coast Visitor Information Centre reported that all accommodation from resorts to caravan parks were full for the first 10 days of January, with demand remaining strong and visitor numbers to the Centre up by 11 per cent on last year.

Visitors to the Nambucca Valley Visitor Information Centre were up a whopping 28 per cent for a total of almost 20,000 enquiries over the Christmas period.

Mid North Coast NSW Regional Tourism Organisation executive officer Belinda Novicky sums up the summer season in one word - bumper.

“The unspoilt coastline and natural attractions of the region, both on the coast and into the hinterland, are attracting greater visitor numbers from Sydney, neighbouring regional centres and from Queensland, a trend that began in 2008 and is strengthening in 2009,” Ms Novicky said.

“This surge can be attributed to the region's price competitiveness, its appeal as a family friendly destination and the pristine coastline and nature-based activities it has to offer.”

Statistics from Tourism NSW for the year ending September 2008 shows visitors to the Mid North Coast spent 12.6 million nights in the region, up by 1.4 per cent from the previous year.

Leisure was the most highlighted purpose for visitors, eating out at restaurants was the most popular activity, followed closely by going to the beach, and the 35 to 44 age group was the largest age group of visitors to the region.

The Tourism NSW statistics also shows that 'compatriots', or families, were the largest travel mindset of holiday visitors to the North Coast, followed by 'wanderers', who take time to explore and discover.



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