Blistering message gets louder
THE NSW Cancer Council hopes its latest sun smart message will stick in the minds of beachgoers this summer.
A catchy jingle, written by leading Australian musician Ben Lee, will be played over the loud speakers at Park Beach.
The five-second tune will be accompanied by sun safety messages, urging those on the beach to reapply sunscreen every hour.
The Cancer Council’s regional program manager, Vanessa Crossley, said the Listen Out For the Sun Sound campaign is being trialled on the Mid North Coast following its success in Sydney.
“The campaign was piloted in the Sutherland Shire last summer and the University of Western Sydney actually surveyed people on the beaches around Cronulla,” Ms Crossley said.
“Of the 500 surveyed 41 per cent said hearing the jingle and sun safety messages made them reapply sunscreen – so we hope the campaign has the same effect on Park Beach this summer.”
“Listen Out For Sun Sound is being piloted here in Coffs Harbour and eventually we’d like to roll it out across the region,” she said.
The recording will also feature surf safety messages calling on beachgoers to swim between the flags.
A trial run yesterday certainly turned heads.