DUE to safety concerns, the Whale Watch Headland billboard at the southern approach to Woolgoolga needs to be demolished.
The billboard was examined by Woolgoolga and Northern Beaches Chamber of Commerce members and Curryfest organisers recently and the group found it was well beyond repair.
Chamber executives have said they will talk with the owner of the land where the billboard is located to organise to have the sign removed.
Not all is lost as far as billboard advertising for the town is concerned though.
While the Chamber is currently working on updating the woolgoolga.org.au website and creating a television advertising campaign, the next step is having physical signage erected along the highway.
In terms of advertising the town, the Chamber is keen to ensure the competitiveness of Woolgoolga local businesses by promoting the town as a tourist destination.
Given the bypass is now open it believes it's best to focus on erecting appealing signage at the northern and southern entrances to the town and is currently dealing with Coffs Harbour City Council and Roads and Maritime Services to come to an agreement on this.