Beyonce Knowles has signed a $50 million deal with Pepsi to become the new face of the soft drinks giant.
Beyonce Knowles has signed a $50 million deal with Pepsi to become the new face of the soft drinks giant. Bang Showbiz

Beyonce Knowles becomes face of Pepsi

BEYONCE Knowles has become the new face of Pepsi.

The 'Love On Top' singer has reportedly signed a $50 million deal with the soft drinks giant for their 'Live for Now' campaign and part of the contract will see her grace a series of limited edition cans in March next year.

Beyonce said: "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Brad Jakeman, president of PepsiCo's global beverage group, added: "Consumers are seeking a much greater authenticity in marketing from the brands they love.

"It's caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration."

>>More Celebrity News

The 'Halo' hitmaker's performance at the Super Bowl 2013 Halftime show next February, will be sponsored by Pepsi, while her advert for the brand will air for the first time during the famous sporting event.

Pepsi will also sponsor many of her concerts as well as help to promote her fifth studio album, which is out next year.



New phase for Jetty Foreshores

premium_icon New phase for Jetty Foreshores

It's a process that has fallen short in the past.

Emergency road closure as investigations continue

premium_icon Emergency road closure as investigations continue

A temporary bridge will be constructed.

Erratic truckie allegedly caught with bong and pipe

premium_icon Erratic truckie allegedly caught with bong and pipe

Driver was seen swerving across lanes, failed sobriety test.