Back to nature on the Coffs Coast
TOURISTS will be getting back to nature on the Coffs Coast this season, thanks to a new campaign aimed at encouraging visitors to frolic in 'Nature's Playground'.
The Mid North Coast Regional Tourism Organisation is leading the charge to promote nature-based tourism experiences and encourage conservation in the region's National and Marine Parks with the Nature's Playground campaign.
Families, touring couples and adventure seekers are being targeted, as well school children with educational excursions to National Parks and reserves.
Minister for Tourism, Jodi McKay, said the campaign would tap the popularity of nature based tourism and encourage conservation.
“The Mid North Coast has a rich natural heritage and a wealth of attractions which are already drawing millions of visitors,” Ms McKay said.
Tourism NSW estimates that nature tourists to the State spent $9.8 billion last year, with more than 6.7 million visitors spending an average of 13 nights in the region.