Women are leading the charge into the 21st century
IF YOU are to believe every report released, the 'typical woman' would be an overweight, celibate, unhappy, power hungry, but sometimes powerless, chick.
Every day there is a new generalisation for today's woman, but is any of it true?
Walk through the doors of Coffs Harbour's Concept House and you will find a combination of every woman.
Residing in the house is five businesses headed up by a group of very determined women ? perhaps, if you listen to the reports, a perfect breeding ground for jealousy and the occasional lunchtime catfight.
Not so, says Trina Schaefer, a partner in marketing and events company 'It's All About Me'.
"It's not a competitive environment, we are all equal here. We draw from each other's experience and support each other. It's great," she said.
Some of the women are married, others are single. Some have children, others will never have them, some are grandmothers.
But one thing they all agree on is that they will set a trend, not follow one.
East Coast Conferences' Susan Contempree said she believed more women were starting their own business because it offered more flexibility then working for men.
"Women are not as controlled by rules as they once were. They are taking on the responsibility and control in what has traditionally been a male-dominated area," Ms Contempree said.
As to the report that women are more unhappy, Deborah Kuhn said you only had to look around the office to see that it wasn't true.
"Can't you feel all the happy and positive energy here," she said.
And on that rumour that women are less interested in sex, the common belief is that this study was done by a man.
Head of the School of Social Sciences at Southern Cross University, Associate Professor Michelle Wallace, said people should be very careful with generalisations.
"The keyword is diversity ? not all women are the same," Prof Wallace said.
"Women have gone through so many changes. "To get a better understanding you have to compare and contrast, looking at all the outside factors."