Sydney schoolteachers Nigel and Paula enjoying their Coffs Harbour stay with their two young children. This is their third holi
Sydney schoolteachers Nigel and Paula enjoying their Coffs Harbour stay with their two young children. This is their third holi

We?re in the top 10 destinations

By CLEO SRIBER

THE best promotion for our region is word of mouth, because that's something you just can't buy ? you have to earn it.

The manager of Coffs Coast Marketing, Rob Cleary, said that with competition from both national and international holiday destinations we need to ensure we give customer service, value for money and, particularly, make visitors welcome in our region.

Mr Cleary's comments come in the wake of new figures released by Tourism Research Australia, rating NSW's North Coast among the top 10 tourism regions for domestic expenditure.

The Mid North Coast was ranked eighth in the top 10 list.

Minister for Tourism and Sport and Recreation Sandra Nori said that this was great news for the Mid North Coast with more than $1.3 billion spent in the region.

The region also ranked ninth for total day visitor expenditure with around $302 million.

"It further highlights the importance of tourism as an industry which contributes to the security, well-being and employment on the Mid North Coast," Mr Cleary said.

Ms Nori gave credit to advertising of regional destinations.

"Since its launch in January, 2005, the NSW Government has invested $6 million in developing and promoting its campaign for regional NSW ? 'NSW there's no place like it'," she said.

A spokesperson for the Minister said that these were national figures and were fantastic for the region.

"There are two figures to boast about in the National figures, NSW and the Mid North Coast region," he said.

"Tourism figures are down, and NSW and the Mid North Coast region are growing," he said.

In the past year NSW was ranked the number one State for tourist spending, receiving the largest share of expenditure (31 per cent) from domestic and international visitors, followed by Queensland (26 per cent) and Victoria (20 per cent).

Ms Nori said the figures showed that the NSW Government's approach to promoting tourism to the State was working.



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