HUGH Riley, 17, should look familiar to many.
If not his dare-devil hairdo, then definitely for his latest modelling gig. From thousands of photographs this Emerald Beach boy was chosen to play lead male in the latest Coca Cola commercial, but not without some help from his friends.
About three months ago, after Hugh sent off an audition for the commercial, he was the brunt of a boyish prank which turned his 'normal' hair into a mohawk.
When he got 'the call' Hugh faced the prospect of losing the deal but, as fate would have it, Coca Cola loved the new look and flew him to Wagga Wagga for the shoot.
A scaffolder by trade, Hugh said it was all par for the course that his work mates give him flack for being a model on the side, but he said it's all worth it.
The advertisement is currently receiving airplay on commercial television.
Hugh is a client of Lismorebased modelling agency Gilchrist Casting which services regional clients from Coffs Harbour to Brisbane.
For more information about the agency visit email@example.com